All big businesses have a representative logo that accompanies them everywhere, not only on the online and offline advertisements, but also on any press release or social network message. This shows their clients who are they talking to and acts like a visual reminder of their products. If this works so well for the big business, it will work even better for the small ones. Not being very large and having either a narrower market niche, or a smaller number of people to reach to, the way they manage to imprint their image to those clients is even more important. The first and biggest challenge that small businesses need to overcome when targeting new clients or market niche is proving their reliability.
Often, this must be achieved even before the selling, since people have so many places to choose from. This makes your image a very important asset and its leading feature is the business logo. Knowing this, the logo design should become your main concern. The better you are represented by your logo, the more your potential clients will acknowledge you. Having more people checking out on your products or services will result into more sales and also more market coverage.